Custom Timelines (CTs) allow you to control exactly which Tweets appear in a column on Tweetdeck. So if a particular event catches your eye as newsworthy you can tailor your CT to show what you consider to be the most relevant Tweets. These CTs can then be customized, shared and embedded on your website. This is a great way of increasing interaction on Twitter and sharing current, interesting and breaking news stories from any niche or subject
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